Dental and Medical Counsel Blog

How to Create A Medical Spa Startup in California

June 7, 2023


As medical spas become more commonplace, it's time to get creative. Starting a spa project can be intimidating with its potential for financial setbacks - but that doesn't mean success isn't achievable! With the right strategy and execution, you can set your business up for great success and high profits. To do this, efficient money management is key; every decision needs careful consideration in order to avoid costly mistakes. Put yourself in the best position possible by learning how to establish a successful medical spa startup today in California!

Nail Down Your Niche

Be strategic about what kind of treatments and services you want to offer. Focus on your specialty, whether that's ethnic skincare or organic products and procedures. It's important to find a balance between providing enough related offerings versus spreading yourself too thin - make sure you stand out from other medical spas! Consider how these new partnerships can benefit your existing practice: do they complement it? How will packaging them together drive revenue? The goal is to establish a concept with strong brand identity that won't compromise your ethics or values.

Develop an Actionable Business Plan

No matter if you're self-financing this project or seeking investors, having a business plan is essential for success down the line! This document serves as both guidance for those involved (architects & designers who need visuals; consultants who are programming & marketing; managers hiring staff) as well as daily motivation when striving towards goals once open (monthly sales targets). Not only does it provide clarity but also keeps everyone accountable - so take time creating one that covers all crucial details such as financial projections, organizational structure + more!

Hire A Dev Squad

If you want to make your project a success, the most critical (and expensive!) part is building out. Knowing all of the ins and outs can be tricky - that's why having an experienced development team on board is so important! Even with great ideas, if they're implemented poorly it can have negative consequences. For example, imagine offering cancer patients reconstructive surgery in a spa setting; while this could help them feel supported during their journey, how would they feel walking through a public lobby or changing in an uncomfortable locker room? With skilled developers involved early on though, any potential issues like these can be avoided by creating specific entrances or private waiting areas for patients' needs. Your dev squad will ensure that your vision comes alive and makes its impact felt safely and effectively!

Locating Your Ideal Medical Spa

Finding the perfect spot for a medical spa requires more than just being in a hip area. It's important to diagnose both your market and competition when settling on an ideal location. A variety of factors should be considered, such as demographics, parking availability, street frontage, zoning laws—the list goes on. These elements are especially vital considering many cities don't even understand what constitutes a medical spa! To prevent any issues down the line, do your research before signing that lease.

Design a Comprehensive Menu and Pick Suitable Product Lines

Your doctor's support is essential for your medical spa to thrive, but it can be difficult finding the right balance between services that won't compromise their integrity while still being appealing to customers. Consider purchasing an existing skincare line with proven efficacy when creating your menu, or look into pharmaceutical ranges catered towards spas. This way you can design treatments that are tailored to your vision and bring together office and spa in harmony.

Establish & Execute Your Business Infrastructure

A pleasant atmosphere is key for any medical spa wishing to succeed - but if the infrastructure isn't up-to-scratch then staff won't be able to focus on taking care of patients or selling services/products efficiently either! Getting the foundations in place prior to onboarding employees ensures no hiccups later down the line; around 75% of complaints in this industry come from outside of treatment rooms so having policies/procedures firmly established is crucial for maintaining a positive reputation (and income).

Integrate Your Medicine With Your Spa, and Vice Versa

Integrating medical and spa services can be a tricky endeavor. To ensure success, it's important to have strong programming and communication between the two entities. One way to do this is by forming an expert panel that includes both doctors and spa practitioners--this allows for comprehensive treatment plans based on each client's individual diagnosis. Alternatively, clients can opt in for personalized consultations with their doctor or practitioner of choice, as well as educated sessions about available medical treatments. Lastly, if your business model is more cosmetically-driven, give customers the freedom to choose which services are best tailored towards their needs.

Choose the Right Spa Medical Insurance

It goes without saying that protecting yourself (and all involved) from any potential legal issues should always be top priority when running a business of this nature - especially one that deals with health care! Since regulations vary state-to-state, it’s essential you speak with a licensed insurance agent who will help create an appropriate plan according to your facility’s specific needs; such coverage may include malpractice insurance protection, general liability coverages and property coverage at minimum.

Hiring the Right People for Success

It's essential to ensure your medical spa is staffed with professionals who have experience in a clinical setting and also possess a healing touch. Estheticians, dermatologists' assistants, and registered nurses are all great options. Plus, turnover is common within this industry- so it pays off to treat your employees fairly and cultivate an upbeat atmosphere. On top of that, provide learning opportunities & adequate compensation for optimal retention rates!

Marketing Strategies: Reach New Heights

Having an effective marketing plan is key when running a successful medical spa business - unlike other small businesses you own something invaluable - client contact info! Use these details to stay connected through postcards featuring upcoming events/promotions followed up by phone calls (to book visits). Additionally, make sure walk-ins & passersby know about offers through signage/flyers around your space.

Common Obstacles To Avoid When Starting a Medical Spa

A few obstacles you might face when starting your medical spa include:

Obstacle 1: Your employees aren't doing what you expect.

Why It Happens: You haven't given them enough guidance.

How to Fix It: Speak up and demonstrate the tasks that need to get done, when they should be completed, and how it can be improved. Break down each step into easy-to-follow instructions as if teaching someone who's new in the spa business.

Obstacle 2: Retail products are not selling well.

Why It Takes Place: You're lacking commitment towards sales goals.

How to Fix It: First of all, inspire your team with enthusiasm for the products; only then will sales come naturally. Secondly, train customers on self love rather than just buying the items - this way both services and retail have a chance at success!

Problem: Quality of Service is becoming unreliable.

Why It Happens: Spa's quality control measures have not been followed.

How to Solve It: Reinforce the spa's standards for excellent service, and reward behaviors like genuine hospitality, agreement with customers' requests, keeping promises made, following procedures correctly, willingly embracing management directives and smiling often.

Obstacle 3: Staff are getting hostile towards each other.

Why It Occurs: Poor relationship between supervisor and employees has not been cultivated effectively.

How to Fix it? Spend most of your day on team-building activities - hold individual meetings with staff members; commit to learning something new from them every single day; make sure you share some knowledge too; encourage colleagues to teach one another as well! If everyone gets along fine among themselves then a warm smile will come naturally - no need for reminders here!

Obstacle 4: Service quality is no longer meeting expectations.

Why It Takes Place: Quality control standards have not been upheld.

How to Fix It: Reinforce the spa's standards of excellence, and reward employees for positive behaviors such as eagerness to please, agreement with policies, keeping promises, respect for processes and management decisions, willingness to help out voluntarily and having a pleasant attitude. With these simple steps you can improve your service quality significantly!

Keep in mind that you do not have to face any of these obstacles on your own! Our expert team is here to help you and you need us the most.

Count on the Team at DM Counsel

Ready to take the plunge into starting a medical spa? You don't have to do it alone! Our team at Dental and Medical Counsel is here with years of experience helping clients from all walks of life. Let us be your guide in putting your vision for a successful spa into action.

We know that you have a vision for how you want to help people, and our experts can help you make it a reality. Reach out today and see how we can help you make your dreams come true. Give us a call today to get started!

Schedule a Complimentary Consultation 

Frequently Asked Questions

Q: What should I consider when choosing the right niche for my medical spa?

A: Focus on your specialty and find a balance between related offerings and standing out from other medical spas.


Q: How important is having a business plan for a medical spa startup?

A: Having a business plan is essential for success as it provides guidance, clarity, and keeps everyone accountable. 


Q: How can I create a comprehensive menu and select suitable product lines for my medical spa? 

A: Seek your doctor's support, consider purchasing existing skincare lines or pharmaceutical ranges catered towards spas.


Q: How can I integrate medical and spa services effectively?

A: Establish strong programming and communication between doctors and spa practitioners to create comprehensive treatment plans.


Q: How can I ensure I hire the right professionals for my medical spa?

A: Look for professionals with experience in a clinical setting and a healing touch, and provide learning opportunities and fair compensation.


Q: What are some marketing strategies for a successful medical spa business?

A: Utilize client contact information for targeted marketing, stay connected through postcards and phone calls, and use signage and flyers to attract walk-ins.


Q: What factors should I consider when selecting the ideal location for my medical spa?

A: Consider demographics, parking availability, street frontage, zoning laws, and research the area before signing a lease.


Q: Why do I need a medical spa lawyer?

A: A medical spa lawyer specializes in the legal aspects specific to the medical spa industry, such as regulatory compliance, licensing, and liability issues. They can help ensure that your business adheres to all applicable laws and regulations, protect your interests in contractual agreements, and provide guidance in case of legal disputes or investigations.


Q: What legal considerations should I keep in mind when starting a medical spa?


A: Starting a medical spa involves navigating complex legal requirements, such as obtaining the necessary licenses and permits, complying with healthcare and privacy regulations, and ensuring proper documentation and consent forms. A medical spa lawyer can help you understand and address these legal considerations, minimizing the risk of legal complications and protecting your business.


At Dental & Medical Counsel, PC, we understand navigating the legal process can be tricky. We believe every doctor deserves the best advice and service so doctors can do what they do best, treat their patients. We make their lives easier by providing expert guidance, so they can focus on their personal and professional aspirations.

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About Ali Oromchian, Esq.

Ali Oromchian, JD, LL.M. is the founding attorney of the Dental & Medical Counsel, PC law firm and is renowned for his expertise in legal matters

In addition to practicing law for almost 20 years, Ali is also a renowned speaker, throughout North America, on topics such as practice transitions, employment law, negotiation strategies, estate planning, and more! Ali has helped hundreds of optometrists realize their professional goals and looks forward to aiding you in navigating the legal landscape. 


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