When you're ready to open a new dental practice, one of the most important aspects of your new business is the location where you'll practice. You want a location that is easy for your new patients to find--ideally one that will do some of your advertising for you. Make sure that your location is the ideal choice for your practice by ensuring that it has these key attributes.
When you're ready to open your dental practice, there are several things that you want to take into consideration before settling on your wider geographic location. Make sure you're asking the right questions in order to settle on a geographic area that's right for your new practice.
As a new dentist, the allure of upscale areas is strong. You may have an image of practicing in an area where it's rarely a struggle to get a bill paid and where all of your patients have dental insurance. The problem is, most of your competitors have the same image! In many cases, you'll find that affluent areas of the city are clogged with dentists, while low-income areas--or even areas with an average income--are underserved. Take the time to think through where you want to place your practice based on the number of people who will need your services. It may be far easier to establish yourself in an area where there are few dentists, in comparison to the local population, than it is to establish yourself in an area that is over-saturated. Of course, if you have a specific concentration--orthodontics, for example--that lends itself to establishing a practice in an area where people have the money for those services, this may change that concern.
Do you want your new practice to be located in a shopping center or a thriving dental/medical building? Each one has distinct advantages depending on the needs of your practice and your specialty. Consider these facts:
Once you've narrowed down your general geographic area, you'll need to choose the ideal property for your new practice. You don't want to end up trapped in a building that isn't convenient for you or your patients, so make sure that it has the right attributes. When you look at a potential property, ask yourself these questions:
There are a lot of factors that go into opening a new dental practice--and your ideal dental location is key to ensuring that you and your patients will have a great experience at this practice. By carefully considering all the necessary attributes of your new location, you'll find that you're in a better position to start bringing in patients and getting your practice off the ground.
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